Irrationality in health care what behavioral economics reveals about what we do and why / Douglas E. Hough.
By: Hough, Douglas E.
2013Description: xvii, 291 p. : ill.ISBN: 9780804777971 .Subject(s): Medical economics -- United States | Medical care -- United States | Health behavior -- United States | Economics -- Psychological aspectsGenre/Form: Print books.Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | RA410.53 .H669 2013 (Browse shelf) | Available | AU0000000007963 |
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Includes bibliographical references and index.
What is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?