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Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown ; with Barry Katz.

By: Brown, Tim, 1954-.
Contributor(s): Katz, Barry.
[New York] : Harper Business, 2009Edition: 1st ed.Description: viii, 264 p. : ill. ; 24 cm.ISBN: 9780061766084 (hc.).Subject(s): Organizational change | Reengineering (Management) | Corporate reorganizations | Industrial designGenre/Form: Print books.
Contents:
Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.
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Illustrations on end papers.

Includes bibliographical references and index.

Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.

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