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Strategy by design : a process of strategy innovation / James Carlopio.

By: Carlopio, James.
New York : Palgrave Macmillan, ©2016Edition: 1st ed.Description: xii, 199 p. : ill. ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781349382620; 9780230620223.Subject(s): Strategic planningGenre/Form: Print books.Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
Strategy by design: a process of strategy innovation -- The brief: begin with the end in mind -- Research: the art of seeing the different way -- Concept generation: the art (and science) of generating different views -- Prototyping: making an idea clearly visible -- Evaluation and refinement -- Delivery: output and presentation.
Review: "One of the major problems facing business leaders today is how to reinvent their business to survive and excel. Yet, strategy innovations remain elusive to many, and there has yet to be a widely accepted theory on how to achieve the success of trendsetters such as Apple or Cirque du Soleil. Strategy by Design illustrates how to use many of the principles, processes, and tools of the design profession to create innovative breakthrough organizational strategies."--BOOK JACKET.
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Current location Call number Status Date due Barcode Item holds
On Shelf HD30.28 .C3765 2016 (Browse shelf) Available AU00000000011777
Total holds: 0

Includes bibliographical references (p. [183]-196) and index.

Strategy by design: a process of strategy innovation -- The brief: begin with the end in mind -- Research: the art of seeing the different way -- Concept generation: the art (and science) of generating different views -- Prototyping: making an idea clearly visible -- Evaluation and refinement -- Delivery: output and presentation.

"One of the major problems facing business leaders today is how to reinvent their business to survive and excel. Yet, strategy innovations remain elusive to many, and there has yet to be a widely accepted theory on how to achieve the success of trendsetters such as Apple or Cirque du Soleil. Strategy by Design illustrates how to use many of the principles, processes, and tools of the design profession to create innovative breakthrough organizational strategies."--BOOK JACKET.

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