The successful business plan : secrets & strategies / Rhonda Abrams ; foreword by legendary venture capitalist Eugene Kleiner.
By: Abrams, Rhonda M.
Palo Alto, CA : Planning Shop, c2003Edition: 4th ed.Description: xxxvi, 417 p. ; 28 cm.ISBN: 0966963563 (pbk.); 9780966963564 (pbk.).Subject(s): New business enterprises -- Finance | New business enterprises -- Management | New business enterprises -- PlanningGenre/Form: Print books.DDC classification: 658.4012| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HD62.5 .A344 2003 (Browse shelf) | Available | AU0000000000154 |
Includes index.
How to use this book -- Introduction -- Section I. Starting the process -- 1. The successful business -- 2. Getting your plan started -- 3. Making your plan compelling -- Section II. Business plan components -- 4. The executive summary -- 5. Company description -- 6. Industry analyisi & trends -- 7. Target market -- 8. Competition -- 9. Strategic position & risk assessment -- 10. Marketing plan & sales strategy -- 11. Operations -- 12. Technology plan -- 13. Management & organization -- 14. Community involvement & social responsibility -- 15. Development, milestones & exit plan -- 16. The financials -- 17. The plan's appendix -- Section III. Putting the plan to work -- 18. Preparing, presenting & sending out your plan -- 19. Looking for money -- 20. Using your plan for classes & competitions -- 21. Internal planning for existing businesses & corporations -- 22. Time saving tips -- Section IV. Special considerations -- 23. Considerations for Internet, 'e-business' -- 24. Considerations for retailers -- 25. Considerations for manufacturers -- 26. Considerations for service businesses -- 27. Business planning a weak (strong) exconomy -- Section V. Reference -- Sample plan.
"Now you can find what venture capitalists and bankers really want to see before they fund a company. Gives you their personal tips and insights for successful business plan development. The sample business plan provides a guideline for you to follow in writing your own plan. Breaks the chore down into easy-to-manage steps, so you can end up with a fundable proposal." - publishers description.