Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.
By: Li, Charlene.
Contributor(s): Bernoff, Josh.
Boston, Mass. : Harvard Business Review Press, c2011Edition: Expanded and rev. ed.Description: xv, 332 p. : ill. ; 21 cm.ISBN: 9781422161982 (pbk.).Subject(s): Information society -- Economic aspects | Online social networks -- Economic aspectsGenre/Form: Print books.DDC classification: 303.48/33| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HC79.I55 L48 2011 (Browse shelf) | Available | AU0000000001855 |
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| HC79.I55 G744 2015 How the Internet became commercial : innovation, privatization, and the birth of a new network / | HC79.I55 K43 2020 The ethical algorithm : the science of socially aware algorithm design / | HC79 .I55 L435 2018 AI superpowers : China, Silicon Valley, and the new world order / | HC79.I55 L48 2011 Groundswell : winning in a world transformed by social technologies / | HC79.I55 M3668 2017 Machine, platform, crowd : harnessing our digital future / | HC79.I55 M3725 2018 Reinventing capitalism in the age of big data / | HC79.I55 T58 2018 Round the clock : how a 24x7 digital marketplace is transforming business / |
Includes bibliographical references (p. 287-305) and indexes.
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.