Introduction to Google Analytics: a guide for absolute beginners / Todd Kelsey.
By: Kelsey, Todd [author.].
Contributor(s): Lyon, Brandon [author.].
Publisher: New York Apress, ©2017Description: xiii, 141 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781484228289 (paperback).Other title: Google Analytics.Subject(s): Google Analytics | Web usage mining | Internet users -- Statistics -- Data processingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | TK5105.885.G66 K45 2017 (Browse shelf) | Available | AU00000000013441 |
Statement of responsibility partially from cover.
Includes index.
Overview -- Blogalytics -- Getting traffic for analytics -- Reviewing performance of campaigns -- Fun with e-commerce analytics part I: Shopify -- Fun with e-commerce analytics part II: AdWords -- Fun with e-commerce analytics part III: Gumroad -- Exploring Google Analytics certification.
"Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from."--Page 4 of cover.