IBM : the rise and fall and reinvention of a global icon / James W. Cortada.
By: Cortada, James W [author.].
Series: History of computing.Publisher: Cambridge, Massachusetts : The MIT Press, 2019Description: xxii, 723 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780262039444 (hardcover : alk. paper).Subject(s): International Business Machines Corporation -- History | Computer industry -- United States -- HistoryGenre/Form: Print books.Summary: This is a history of IBM, a huge multinational firm, from its origins in the 1880s to the present. It demonstrates that this supplier of computers, software and information technology services played a profound role in shaping how other large organizations and economies evolved in the twentieth century. It describes its strategies, expansions, how various parts of the company collaborated and competed within the firm overcoming problems, a nearly fatal period in the early 1990s, and its recurring revivals and successes. The book is unique for several reasons. First, it is a comprehensive volume covering technologies, managerial actions, strategies, sales, the role of customers, and government regulatory and legal issues. Second, it is the only history that covers the post 1980 period down to 2018. (The last major history of IBM was published in the early 1990s.) Third, its emphasis on the role of corporate and sales culture is unique among books concerning IBM. Fourth, this book provides the greatest amount of detail available today about IBM's role in Western and Eastern Europe. The book is also unique because the author brings to the project several perspectives: that of an employee close to much of the critical events of one-third of the company's history, that of a trained historian, and that of an experienced student of the history of computing in business. Thus, he is able to integrate the entire history of the company from its origins to the present, demonstrating, for example, legacies of a prior era still evident in today's company, an ability to connect IBM's behaviors in each decade to those of other large multinational corporations, and to the computing activities of its many thousands of customers--Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HD9696.2.U6 C67 2019 (Browse shelf) | Available | AU00000000014696 |
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HD9696.2.A2 C36 2015 From mainframes to smartphones : a history of the international computer industry / | HD9696.2.A2 Y67 2017 Making IT work : a history of the computer services industry / | HD9696.2.A454 D48 2001 The second coming of Steve Jobs / | HD9696.2.U6 C67 2019 IBM : the rise and fall and reinvention of a global icon / | HD9696.2.U62 C64 2017 The know-it-alls : the rise of Silicon Valley as a political powerhouse and social wrecking ball / | HD9696.2.U62 W386 2003 The maverick and his machine : Thomas Watson, Sr., and the making of IBM/ | HD9696.2 .U63 C3543 2017 Valley of the gods : a Silicon Valley story / |
Includes bibliographical references (pages 623-686) and index.
This is a history of IBM, a huge multinational firm, from its origins in the 1880s to the present. It demonstrates that this supplier of computers, software and information technology services played a profound role in shaping how other large organizations and economies evolved in the twentieth century. It describes its strategies, expansions, how various parts of the company collaborated and competed within the firm overcoming problems, a nearly fatal period in the early 1990s, and its recurring revivals and successes. The book is unique for several reasons. First, it is a comprehensive volume covering technologies, managerial actions, strategies, sales, the role of customers, and government regulatory and legal issues. Second, it is the only history that covers the post 1980 period down to 2018. (The last major history of IBM was published in the early 1990s.) Third, its emphasis on the role of corporate and sales culture is unique among books concerning IBM. Fourth, this book provides the greatest amount of detail available today about IBM's role in Western and Eastern Europe. The book is also unique because the author brings to the project several perspectives: that of an employee close to much of the critical events of one-third of the company's history, that of a trained historian, and that of an experienced student of the history of computing in business. Thus, he is able to integrate the entire history of the company from its origins to the present, demonstrating, for example, legacies of a prior era still evident in today's company, an ability to connect IBM's behaviors in each decade to those of other large multinational corporations, and to the computing activities of its many thousands of customers--