Perspectives on purpose : leading voices on building brands and businesses for the twenty-first century / edited by Nina Montgomery.
Contributor(s): Montgomery, Nina [editor.].
Publisher: Abingdon, Oxon : Routledge, 2019Description: 204 p: illustrations ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780367112370; 9780815387244.Subject(s): Branding (Marketing) | Strategic planningGenre/Form: Print books.Summary: Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & Jerry's, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HD69.B7 P47 2019 (Browse shelf) | Available | AU00000000017038 |
Total holds: 0
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Includes bibliographical references and index.
Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & Jerry's, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well.