Managing global strategy : developing an effective strategy in international business / William H.A. Johnson.
By: Johnson, William H. A [author.].
Publisher: New York : Routledge/Taylor & Francis Group, ©2021Description: 169 p.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780367468552; 9780367462857.Subject(s): International business enterprises -- Management | Strategic planning | Intercultural communication | Diversity in the workplace -- ManagementGenre/Form: Print books.Summary: "This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: Internal and external environmental analyses Cross-cultural communication Structural considerations Leadership and motivation Foreign market entry, mergers, alliances, and acquisitions Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author"--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HD62.4 .J454 2021 (Browse shelf) | Available | AU00000000017727 |
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| HD62.4 .G474 2018 Redefining global strategy : crossing borders in a world where differences still matter / | HD62.4 .G549 2013 Global production networks : operations design and management / | HD62.4 .H548 2010 Global business today / | HD62.4 .J454 2021 Managing global strategy : developing an effective strategy in international business / | HD62.4 .M64 2013 Global dexterity : how to adapt your behavior across cultures without losing yourself in the process / | HD62.4 .S735 2016 Management across cultures : developing global competencies / | HD62.5 .A344 2003 The successful business plan : secrets & strategies / |
Includes bibliographical references and index.
"This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: Internal and external environmental analyses Cross-cultural communication Structural considerations Leadership and motivation Foreign market entry, mergers, alliances, and acquisitions Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author"--