Social marketing research for global public health :
Evans, W. Douglas,
Social marketing research for global public health : methods and technologies / W. Douglas Evans, PhD. - [2016] - pages cm
Includes bibliographical references and index.
Introduction to social marketing research -- Research methods & evidence for social marketing -- Formative research -- Brand research -- Efficacy and message testing methods for social marketing research -- Monitoring and evaluation research: tools and evidence for understanding social marketing performance during and after implementation -- Social marketing research in the digital media age -- Quasi-experimental and heavy-up experiments in social marketing -- Case studies: social marketing research in action -- Lessons learned and future social marketing research.
9780199757398 (pbk. : alk. paper)
2016000593
Public health--Marketing.
Social marketing.
RA427 / .E92 2016
362.1068/8
Social marketing research for global public health : methods and technologies / W. Douglas Evans, PhD. - [2016] - pages cm
Includes bibliographical references and index.
Introduction to social marketing research -- Research methods & evidence for social marketing -- Formative research -- Brand research -- Efficacy and message testing methods for social marketing research -- Monitoring and evaluation research: tools and evidence for understanding social marketing performance during and after implementation -- Social marketing research in the digital media age -- Quasi-experimental and heavy-up experiments in social marketing -- Case studies: social marketing research in action -- Lessons learned and future social marketing research.
9780199757398 (pbk. : alk. paper)
2016000593
Public health--Marketing.
Social marketing.
RA427 / .E92 2016
362.1068/8