Remaking the American patient :
Tomes, Nancy, 1952- ,
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes. - [2016] - xviii, 538 p. : ill. ; 25 cm. - Studies in social medicine .
Includes bibliographical references (p. 473-518) and index.
Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette.
9781469622774 (cloth : alk. paper)
2015029217
Delivery of Health Care--history--United States.
Consumer Participation--history--United States.
History, 20th Century--United States.
Marketing of Health Services--history--United States.
Print books.
RA416.5.U6 / T66 2016
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes. - [2016] - xviii, 538 p. : ill. ; 25 cm. - Studies in social medicine .
Includes bibliographical references (p. 473-518) and index.
Farewell to the free trade in doctoring -- The high cost of keeping alive -- The new corner store -- The guinea pigs' revolt -- The fourth necessity -- The MDs are off their pedestal -- A big pill to swallow -- The patient must prescribe for the doctor -- Get ready for a new breed of patients -- Shopping mall medicine -- Medicine-chest roulette.
9781469622774 (cloth : alk. paper)
2015029217
Delivery of Health Care--history--United States.
Consumer Participation--history--United States.
History, 20th Century--United States.
Marketing of Health Services--history--United States.
Print books.
RA416.5.U6 / T66 2016