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Auto brand :

Parment, Anders, 1972-

Auto brand : building successful car brands for the future / Anders Parment - c2014 - ix, 254 pages : illustrations ; 24 cm

Includes bibliographical references and index

ISBN: 9780749476427

LCCN: 2013043356

Subjects--Topical Terms:
Automobiles--Marketing
Automobile industry and trade

Index Terms--Genre/Form:
Print books.

LC Class. No.: HD9710.A2 / P256 2014

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