Content analysis
Content analysis [electronic resource] /
edited by Roberto Franzosi.
- London : SAGE, 2008.
- 1 online resource (4 v.) : ill.
- SAGE benchmarks in social research methods .
- SAGE benchmarks in social research methods. .
Includes bibliographical references.
v. 1. What is content analysis? : defining the methodological playing field -- v. 2. Refining the playing field : methodological advances -- v. 3. Applications : a focus on mass media -- v. 4. From advertising to protest violence : extending the range of applications.
'Content Analysis' is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during WWII through the efforts of Lasswell and others aimed at decoding enemy propaganda.
Specialized.
9781446271308 (ebook) : No price
Content analysis (Communication)
Electronic books.
P93 / .C62 2008
401.4
Includes bibliographical references.
v. 1. What is content analysis? : defining the methodological playing field -- v. 2. Refining the playing field : methodological advances -- v. 3. Applications : a focus on mass media -- v. 4. From advertising to protest violence : extending the range of applications.
'Content Analysis' is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during WWII through the efforts of Lasswell and others aimed at decoding enemy propaganda.
Specialized.
9781446271308 (ebook) : No price
Content analysis (Communication)
Electronic books.
P93 / .C62 2008
401.4