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Controversies in contemporary advertising

Sheehan, Kim.

Controversies in contemporary advertising [electronic resource] / Kim Bartel Sheehan. - Thousand oaks, [Calif.] ; London : SAGE, c2003. - 1 online resource (ix, 333 p.)

Includes bibliographical references and index.

'Controversies in Contemporary Advertising' presents a range of perspectives, examining economic, political, social & ethical questions about topics such as stereotyping, controversial products, consumer culture, & new technology.

Specialized.

ISBN: 9781452233130 (ebook) : No price

Subjects--Topical Terms:
Advertising.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5823 / .S4854 2003

Dewey Class. No.: 659.1

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