European business and marketing
European business and marketing [electronic resource] /
edited by Phil Harris and Frank McDonald.
- 2nd ed.
- London : SAGE, 2004.
- 1 online resource (xxxii, 302 p.) : ill.
Previous ed.: Paul Chapman, c1994.
Includes bibliographical references and index.
Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.
Specialized.
9781446219782 (ebook) : No price
Marketing--European Union countries.
European Union countries--Commerce.
Electronic books.
HF5414.12.E9 / H37 2004
381.094
Previous ed.: Paul Chapman, c1994.
Includes bibliographical references and index.
Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.
Specialized.
9781446219782 (ebook) : No price
Marketing--European Union countries.
European Union countries--Commerce.
Electronic books.
HF5414.12.E9 / H37 2004
381.094