International marketing management
Mathur, U. C., 1938-
International marketing management text and cases / [electronic resource] : U.C. Mathur. - New Delhi ; London : SAGE, c2008. - 1 online resource (583 p.) : ill.
Includes index.
This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organisations under the aegis of the United Nations has been given its due importance.
Specialized.
9788132108436 (ebook) : No price
Export marketing--Management.
Export marketing--Management.--India
International trade.
India--Commerce.
Electronic books.
HF1416 / .M32 2008
658.84
International marketing management text and cases / [electronic resource] : U.C. Mathur. - New Delhi ; London : SAGE, c2008. - 1 online resource (583 p.) : ill.
Includes index.
This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organisations under the aegis of the United Nations has been given its due importance.
Specialized.
9788132108436 (ebook) : No price
Export marketing--Management.
Export marketing--Management.--India
International trade.
India--Commerce.
Electronic books.
HF1416 / .M32 2008
658.84