International public relations
Curtin, Patricia A. 1955-
International public relations negotiating culture, identity, and power / [electronic resource] : Patricia A. Curtin, T. Kenn Gaither. - Thousand Oaks, [Calif.] ; London : SAGE, c2007. - 1 online resource (xiii, 304 p.) : ill., map.
Includes bibliographical references and index.
This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.
Specialized.
9781452224817 (ebook) : No price
Public relations.
Public relations--Cross-cultural studies.
Intercultural communication.
Electronic books.
HM1221 / .C87 2007
659.2
International public relations negotiating culture, identity, and power / [electronic resource] : Patricia A. Curtin, T. Kenn Gaither. - Thousand Oaks, [Calif.] ; London : SAGE, c2007. - 1 online resource (xiii, 304 p.) : ill., map.
Includes bibliographical references and index.
This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.
Specialized.
9781452224817 (ebook) : No price
Public relations.
Public relations--Cross-cultural studies.
Intercultural communication.
Electronic books.
HM1221 / .C87 2007
659.2