Marketing for entrepreneurs
Crane, F. G.
Marketing for entrepreneurs concepts and applications for new ventures / [electronic resource] : Frederick G. Crane. - Thousand Oaks, Calif. ; London : SAGE, c2010. - 1 online resource (xii, 227 p.)
Includes bibliographical references and index.
Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.
Specialized.
9781452274836 (ebook) : No price
Marketing--Management.
Small business marketing.
Electronic books.
HF5415.13 / .C676 2010
658.8
Marketing for entrepreneurs concepts and applications for new ventures / [electronic resource] : Frederick G. Crane. - Thousand Oaks, Calif. ; London : SAGE, c2010. - 1 online resource (xii, 227 p.)
Includes bibliographical references and index.
Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.
Specialized.
9781452274836 (ebook) : No price
Marketing--Management.
Small business marketing.
Electronic books.
HF5415.13 / .C676 2010
658.8