Product and services management
Avlonitis, George J.
Product and services management [electronic resource] / George J. Avlonitis and Paulina Papastathopoulou. - London : SAGE, c2006. - 1 online resource (viii, 270 p.) : ill.
Includes bibliographical references and index.
Providing an holistic approach to the study of product management, this textbook looks at the key milestones within a product's life cycle and considers three crucial areas within product management: product portfolio evaluation, new product development and product deletion.
Specialized.
9781446212387 (ebook) : No price
Product management.
Electronic books.
HF5415.15 / .A89 2006
658.5
Product and services management [electronic resource] / George J. Avlonitis and Paulina Papastathopoulou. - London : SAGE, c2006. - 1 online resource (viii, 270 p.) : ill.
Includes bibliographical references and index.
Providing an holistic approach to the study of product management, this textbook looks at the key milestones within a product's life cycle and considers three crucial areas within product management: product portfolio evaluation, new product development and product deletion.
Specialized.
9781446212387 (ebook) : No price
Product management.
Electronic books.
HF5415.15 / .A89 2006
658.5