Relationship marketing
Relationship marketing [electronic resource] /
edited by John Egan and Michael J. Harker.
- London : SAGE, 2005.
- 1 online resource (3 v. (various pagings)) : ill.
- SAGE library in business and management .
- SAGE library in business and management. .
Includes bibliographical references and index.
v. 1. Shaking the foundations -- v. 2. A broad church -- v. 3. Paradigm and perspective: the future of relationship marketing.
With classic and contemporary writings from influential figures in the field, this work explores the theory and practice of relationship marketing.
Specialized.
9781446263235 (ebook) : No price
Relationship marketing.
Electronic books.
HF5415.55 / .R44 2005
658.812
Includes bibliographical references and index.
v. 1. Shaking the foundations -- v. 2. A broad church -- v. 3. Paradigm and perspective: the future of relationship marketing.
With classic and contemporary writings from influential figures in the field, this work explores the theory and practice of relationship marketing.
Specialized.
9781446263235 (ebook) : No price
Relationship marketing.
Electronic books.
HF5415.55 / .R44 2005
658.812