Sage brief guide to marketing ethics
Sage brief guide to marketing ethics [electronic resource].
- Thousand Oaks, Calif. ; London : SAGE, c2012.
- 1 online resource (viii, 218 p.)
Includes bibliographical references.
The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing.
Specialized.
9781452243962 (ebook) : No price
Marketing--Moral and ethical aspects.
Business ethics.
Electronic books.
HF5415 / .S228 2012
174.4
Includes bibliographical references.
The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing.
Specialized.
9781452243962 (ebook) : No price
Marketing--Moral and ethical aspects.
Business ethics.
Electronic books.
HF5415 / .S228 2012
174.4