Services, marketing and management
Gilmore, Audrey.
Services, marketing and management [electronic resource] / Audrey Gilmore. - London : SAGE, c2003. - 1 online resource (215 p.) : ill.
Includes bibliographical references and index.
This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.
Specialized.
9781446215203 (ebook) : No price
Service industries--Marketing.
Service industries--Management.
Electronic books.
HD9980.5 / .G55 2003
338.40688
Services, marketing and management [electronic resource] / Audrey Gilmore. - London : SAGE, c2003. - 1 online resource (215 p.) : ill.
Includes bibliographical references and index.
This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.
Specialized.
9781446215203 (ebook) : No price
Service industries--Marketing.
Service industries--Management.
Electronic books.
HD9980.5 / .G55 2003
338.40688