The SAGE handbook of international marketing
The SAGE handbook of international marketing [electronic resource] /
edited by Masaaki Kotabe and Kristiaan Helsen.
- London : SAGE, 2009.
- 1 online resource (xviii, 548 p.) : ill.
Includes index.
In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field.
Specialized.
9780857021007 (ebook) : No price
Export marketing.
Electronic books.
HF1416 / .S24 2009
658.84
Includes index.
In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field.
Specialized.
9780857021007 (ebook) : No price
Export marketing.
Electronic books.
HF1416 / .S24 2009
658.84