The ultimate secrets of advertising
Jones, John Philip.
The ultimate secrets of advertising [electronic resource] / John Philip Jones. - London : SAGE, c2001. - 1 online resource (xxvi, 224 p.) : ill.
Includes bibliographical references and index.
Based on research, this is a thorough study of advertising accountability and the comparison of investment and return. The book demonstrates advertising's effect on consumer purchasing of a brand.
Specialized.
9781452229362 (ebook) : No price
Advertising--Rate of return.
Electronic books.
HF5823 / .J7174 2001
659.1
The ultimate secrets of advertising [electronic resource] / John Philip Jones. - London : SAGE, c2001. - 1 online resource (xxvi, 224 p.) : ill.
Includes bibliographical references and index.
Based on research, this is a thorough study of advertising accountability and the comparison of investment and return. The book demonstrates advertising's effect on consumer purchasing of a brand.
Specialized.
9781452229362 (ebook) : No price
Advertising--Rate of return.
Electronic books.
HF5823 / .J7174 2001
659.1