Social marketing in the 21st century
Andreasen, Alan R., 1934-
Social marketing in the 21st century [electronic resource] / Alan R. Andreasen. - London : SAGE, 2006. - 1 online resource (xi, 264 p.) : ill.
Includes bibliographical references and index.
'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing.
Specialized.
9781483329192 (ebook) : No price
Social marketing.
Electronic books.
HF5414 / .A527 2006
361.00688
Social marketing in the 21st century [electronic resource] / Alan R. Andreasen. - London : SAGE, 2006. - 1 online resource (xi, 264 p.) : ill.
Includes bibliographical references and index.
'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing.
Specialized.
9781483329192 (ebook) : No price
Social marketing.
Electronic books.
HF5414 / .A527 2006
361.00688