Public relations in India

Vilanilam, John V.

Public relations in India new tasks and responsibilities / [electronic resource] : J.V. Vilanilam. - Los Angeles, Calif. ; London : SAGE, 2011. - 1 online resource (xvii, 291 p.)

Includes bibliographical references and index.

A review of the history of PR in India. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes.

Specialized.

9788132112150 (ebook) : No price


Public relations--India.


Electronic books.

HD59.6

659.20954

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