Maximum influence :
Mortensen, Kurt W.
Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen. - New York : American Management Association, c2004. - ix, 240 p. ; 23 cm.
Includes bibliographical references (p. 221-232) and index.
Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue.
9780814472583
2004000847
Persuasion (Psychology)
Influence (Psychology)
Success--Psychological aspects.
Print books.
BF637.P4 / M67 2004
Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen. - New York : American Management Association, c2004. - ix, 240 p. ; 23 cm.
Includes bibliographical references (p. 221-232) and index.
Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue.
9780814472583
2004000847
Persuasion (Psychology)
Influence (Psychology)
Success--Psychological aspects.
Print books.
BF637.P4 / M67 2004