Weird ideas that work :
Sutton, Robert I.
Weird ideas that work : how to build a creative company / Robert I. Sutton. - 1st Free Press trade pbk. ed. - New York : Free Press, 2007 - viii, 232 p. : ill. ; 22 cm.
Previously published as: Weird ideas that work : 11 1/2 practices for promoting, managing, and sustaining innovation, 2002.
Includes bibliographical references (p. 207-223) and index.
9780743227889
Creative ability in business--Management.
Organizational change--Management.
Print books.
HD53 / .S883 2007
Weird ideas that work : how to build a creative company / Robert I. Sutton. - 1st Free Press trade pbk. ed. - New York : Free Press, 2007 - viii, 232 p. : ill. ; 22 cm.
Previously published as: Weird ideas that work : 11 1/2 practices for promoting, managing, and sustaining innovation, 2002.
Includes bibliographical references (p. 207-223) and index.
9780743227889
Creative ability in business--Management.
Organizational change--Management.
Print books.
HD53 / .S883 2007