The psychology of design :
The psychology of design : creating consumer appeal /
edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei.
- 2016
- xxi, 354 pages : illustrations ; 24 cm
Includes bibliographical references and index.
9780765647603 (pbk. : alk. paper)
2015004477
Product design.
Marketing--Psychological aspects.
Print books.
TS171 / .P79 2016
Includes bibliographical references and index.
9780765647603 (pbk. : alk. paper)
2015004477
Product design.
Marketing--Psychological aspects.
Print books.
TS171 / .P79 2016