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Brand desire :

Ind, Nicholas,

Brand desire : how to create consumer involvement and inspiration / by Nicholas Ind & Oriol Iglesias. - 2016 - 183 pages cm

Includes bibliographical references and index.

ISBN: 9781472925350 (hardback)

LCCN: 2016022108

Subjects--Topical Terms:
Product management.
Branding (Marketing)
Customer relations.

Index Terms--Genre/Form:
Print books.

LC Class. No.: HD69.B7 / I5257 2016

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