Cruise to success :
Phillips, Loreen S.
Cruise to success : How to steer your way through the murky waters of marketing your library / Loreen S. Phillips. - Oxford [Oxford] : Chandos Publishing, 2009. - 1 online resource (1 ebook (134 pages)). - Chandos information professional series . - Chandos information professional series. .
Includes bibliographical references and index.
Introduction -- Why should libraries market themselves? The library as a corporation --Creating a SWOT analysis -- Areas to consider in a marketing campaign -- Merchandising and branding --Marketing strategy -- Poster guidelines -- Other tools of communication: news announcements, public relations, newsletters and annual reports -- References, further reading and resources.
Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.
9781780630021 1780630026
Libraries--Marketing.
LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General.
Bibliotecas--Marketing.
Libraries--Marketing.
Marketing
Öffentlichkeitsarbeit
Bibliothek.
Electronic books.
Z716.3
Cruise to success : How to steer your way through the murky waters of marketing your library / Loreen S. Phillips. - Oxford [Oxford] : Chandos Publishing, 2009. - 1 online resource (1 ebook (134 pages)). - Chandos information professional series . - Chandos information professional series. .
Includes bibliographical references and index.
Introduction -- Why should libraries market themselves? The library as a corporation --Creating a SWOT analysis -- Areas to consider in a marketing campaign -- Merchandising and branding --Marketing strategy -- Poster guidelines -- Other tools of communication: news announcements, public relations, newsletters and annual reports -- References, further reading and resources.
Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.
9781780630021 1780630026
Libraries--Marketing.
LANGUAGE ARTS & DISCIPLINES--Library & Information Science--General.
Bibliotecas--Marketing.
Libraries--Marketing.
Marketing
Öffentlichkeitsarbeit
Bibliothek.
Electronic books.
Z716.3