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How effective is location-targeted mobile advertising? /

Zheng, Fang, 1963-

How effective is location-targeted mobile advertising? / Zheng Fang, Xueming Luo, Megan E. Keith. - 2015. - 1 online resource (1 volume)

Source: CL0500000584 Safari Books Online

Subjects--Topical Terms:
Advertising.
Cell phone advertising.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF6146.C45

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