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The case for 'benevolent' mobile apps /

Urban, Glen L.,

The case for 'benevolent' mobile apps / Glen L. Urban, Fareena Sultan. - 2015. - 1 online resource (1 volume) : illustrations

Includes bibliographical references.

Source: CL0500000584 Safari Books Online

Subjects--Topical Terms:
Relationship marketing.
Customer services--Communication systems.
Mobile apps.
Cell phone advertising.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.5 55

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