The dragonfly effect
Aaker, Jennifer Lynn.
The dragonfly effect quick, effective, and powerful ways to use social media to drive social change / [electronic resource] : Jennifer Aaker, Andy Smith ; with Carlye Adler. - 1st ed. - San Francisco : Jossey-Bass, c2010. - 1 online resource (xxv, 211 p.) : ill.
Includes bibliographical references and index.
The dragonfly body: the system that keeps it airborne -- Wing 1: Focus: How to hatch a goal that will make an impact -- Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world -- Wing 3: Engage: How to make people connect with your goal -- Wing 4: Take action: How to empower others, enable them and cultivate a movement -- Onward and upward: You're flying! Now what?
CL0500000097 Safari Books Online
Internet marketing--Political aspects.
Social media--Political aspects.
Internet--Social aspects.
Social entrepreneurship.
Social responsibility of business.
Social change.
Electronic books.
The dragonfly effect quick, effective, and powerful ways to use social media to drive social change / [electronic resource] : Jennifer Aaker, Andy Smith ; with Carlye Adler. - 1st ed. - San Francisco : Jossey-Bass, c2010. - 1 online resource (xxv, 211 p.) : ill.
Includes bibliographical references and index.
The dragonfly body: the system that keeps it airborne -- Wing 1: Focus: How to hatch a goal that will make an impact -- Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world -- Wing 3: Engage: How to make people connect with your goal -- Wing 4: Take action: How to empower others, enable them and cultivate a movement -- Onward and upward: You're flying! Now what?
CL0500000097 Safari Books Online
Internet marketing--Political aspects.
Social media--Political aspects.
Internet--Social aspects.
Social entrepreneurship.
Social responsibility of business.
Social change.
Electronic books.