The cult of the luxury brand
Chadha, Radha.
The cult of the luxury brand inside Asia's love affair with luxury / [electronic resource] : Inside Asia's love affair with luxury Radha Chadha & Paul Husband. - London ; Boston : Nicholas Brealey International, c2006. - 1 online resource (314 p.) : ill.
Includes bibliographical references (p. [297]-304) and index.
A love affair with luxe -- Finding meaning in an LV bag -- Japan: an insatiable yen -- Hong Kong and Taiwan: yin and yang -- China: from Mao suits to Armani -- South Korea: indebted to luxury -- Single season sisters: Singapore, Malaysia, Thailand, Indonesia and the Philippines -- India: the next China -- How the cult is created -- Advent of the genuine fakes -- The future of luxury.
This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.
9781904838296 1904838294
CL0500000106 Safari Books Online
Brand name products--Social aspects--Asia.
Luxuries--Social aspects.
Brand name products--Marketing.--Asia
Social status--Asia.
Social classes--Asia.
Electronic books.
The cult of the luxury brand inside Asia's love affair with luxury / [electronic resource] : Inside Asia's love affair with luxury Radha Chadha & Paul Husband. - London ; Boston : Nicholas Brealey International, c2006. - 1 online resource (314 p.) : ill.
Includes bibliographical references (p. [297]-304) and index.
A love affair with luxe -- Finding meaning in an LV bag -- Japan: an insatiable yen -- Hong Kong and Taiwan: yin and yang -- China: from Mao suits to Armani -- South Korea: indebted to luxury -- Single season sisters: Singapore, Malaysia, Thailand, Indonesia and the Philippines -- India: the next China -- How the cult is created -- Advent of the genuine fakes -- The future of luxury.
This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.
9781904838296 1904838294
CL0500000106 Safari Books Online
Brand name products--Social aspects--Asia.
Luxuries--Social aspects.
Brand name products--Marketing.--Asia
Social status--Asia.
Social classes--Asia.
Electronic books.