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Essentials of services marketing

Wirtz, Jochen.

Essentials of services marketing Services marketing Jochen Wirtz, Christopher Lovelock - 3rd ed - HARLOW PEARSON ©2018. - xxxvi,670p:

Includes bibliographical references and indexes

Available to OhioLINK libraries

ISBN: 9781292089959

Source: CL0500000196 Safari Books Online

Subjects--Topical Terms:
Service industries--Marketing

Index Terms--Genre/Form:
Print books.

LC Class. No.: HD9980.5 / .W57 2018

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