The fashion business manual :
The fashion business manual : an illustrated guide to building a fashion brand /
Illustrated guide to building a fashion brand
editor, Sara Chow
- ©2018
- 215 pages : color illustrations, color map ; 24 cm
"12% branding, 24% production, 8% wholesaling, 19% marketing, 22% retailing, 14% starting up"--Cover
Includes bibliographical references (pages 212-215)
The branding direction -- Product development -- Wholesaling -- Marketing -- Retailing -- Starting your brand -- Form section
"Covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world"--
9789887710974
Clothing trade--Handbooks, manuals, etc
Handbooks and manuals.
Print books.
HD9940.A2 / F24 2018
"12% branding, 24% production, 8% wholesaling, 19% marketing, 22% retailing, 14% starting up"--Cover
Includes bibliographical references (pages 212-215)
The branding direction -- Product development -- Wholesaling -- Marketing -- Retailing -- Starting your brand -- Form section
"Covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world"--
9789887710974
Clothing trade--Handbooks, manuals, etc
Handbooks and manuals.
Print books.
HD9940.A2 / F24 2018