Health program management :
Longest, Beaufort B., Jr.,
Health program management : from development through evaluation / Beaufort B. Longest, Jr. - Second edition. - JOSSEY-BASS c2015 - xxiii, 357 pages : illustrations 24 cm.
Preceded by Managing health programs and projects / Beaufort B. Longest Jr. 1st ed. c2004.
Includes bibliographical references and index.
The work of managers in health programs -- Developing and strategizing the future -- Designing for effectiveness -- Leading to accomplish desired results -- Making good management decisions -- Communicating for understanding -- Managing quality-totally -- Commercial and social marketing -- Program evaluation.
"Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"--Provided by publisher.
9781118834701 (pbk.)
2014015932
Health Planning--methods.
Health Services Administration.
Organizational Innovation.
Program Evaluation.
Total Quality Management.
Print books.
RA427 / .L64 2015
610.68/5
Health program management : from development through evaluation / Beaufort B. Longest, Jr. - Second edition. - JOSSEY-BASS c2015 - xxiii, 357 pages : illustrations 24 cm.
Preceded by Managing health programs and projects / Beaufort B. Longest Jr. 1st ed. c2004.
Includes bibliographical references and index.
The work of managers in health programs -- Developing and strategizing the future -- Designing for effectiveness -- Leading to accomplish desired results -- Making good management decisions -- Communicating for understanding -- Managing quality-totally -- Commercial and social marketing -- Program evaluation.
"Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"--Provided by publisher.
9781118834701 (pbk.)
2014015932
Health Planning--methods.
Health Services Administration.
Organizational Innovation.
Program Evaluation.
Total Quality Management.
Print books.
RA427 / .L64 2015
610.68/5