Marketing artificial intelligence : AI, marketing, and the future of business /
Roetzer, Paul, 1978-
Marketing artificial intelligence : AI, marketing, and the future of business / Paul Roetzer with Mike Kaput. - 240 pages illustrations 24 cm
Includes bibliographical references and index.
"Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"--
9781637740798
2021062758
Marketing--Technological innovations.
Artificial intelligence.
Print books.
HF5415 / .R56653 2022
Marketing artificial intelligence : AI, marketing, and the future of business / Paul Roetzer with Mike Kaput. - 240 pages illustrations 24 cm
Includes bibliographical references and index.
"Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"--
9781637740798
2021062758
Marketing--Technological innovations.
Artificial intelligence.
Print books.
HF5415 / .R56653 2022