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Marketing fashion : a global perspective /

Rath, Patricia Mink.

Marketing fashion : a global perspective / Patricia Mink Rath, Richard Petrizzi, Penny Gill. - New York : Fairchild Books, 2024 - 288 pages col. ill. ; 26 cm.

Includes bibliographical references (p. 480-481) and index.

Practical guide to the principles of fashion marketing

ISBN: 9781529420326

LCCN: 2011940997

Nat. Bib. No.: GBB242965 bnb

Subjects--Topical Terms:
Fashion merchandising.

Index Terms--Genre/Form:
Print books.

LC Class. No.: HD9940.A2 / R38 2024

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