Strategic science communication : a guide to setting the right objectives for more effective public engagement /
Besley, John C., 1976-
Strategic science communication : a guide to setting the right objectives for more effective public engagement / John C. Besley and Anthony Dudo. - 2022 - viii, 322 pages : illustrations ; 23 cm
Includes bibliographical references and index.
What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Make sure you seem competent -- Share the risks and benefits -- What people think other people think is normal -- Self-efficacy -- Emotion and framing also matter, but . . . -- The need to take communication more seriously.
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--
9781421444208
2021045394
Communication in science.
Public relations.
Print books.
Q223 / .B47 2022
Strategic science communication : a guide to setting the right objectives for more effective public engagement / John C. Besley and Anthony Dudo. - 2022 - viii, 322 pages : illustrations ; 23 cm
Includes bibliographical references and index.
What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Make sure you seem competent -- Share the risks and benefits -- What people think other people think is normal -- Self-efficacy -- Emotion and framing also matter, but . . . -- The need to take communication more seriously.
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--
9781421444208
2021045394
Communication in science.
Public relations.
Print books.
Q223 / .B47 2022