Kotex, Kleenex, Huggies :
Heinrich, Thomas, 1963-
Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business / Thomas Heinrich, Bob Batchelor. - Columbus : Ohio State University Press, c2004. - xiv, 263 p. : ill. ; 24 cm. - Historical perspectives on business enterprise series. .
Includes bibliographical references (p. 245-249) and index.
Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy.
9780814209769 (alk. paper)
2004013886
Kimberly-Clark Corporation--History.
Consumer behavior--United States--Case studies.
Sanitary supply industry--History.--United States
Print books.
HD9995.S24 / K564 2004
338.7/677
Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business / Thomas Heinrich, Bob Batchelor. - Columbus : Ohio State University Press, c2004. - xiv, 263 p. : ill. ; 24 cm. - Historical perspectives on business enterprise series. .
Includes bibliographical references (p. 245-249) and index.
Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy.
9780814209769 (alk. paper)
2004013886
Kimberly-Clark Corporation--History.
Consumer behavior--United States--Case studies.
Sanitary supply industry--History.--United States
Print books.
HD9995.S24 / K564 2004
338.7/677