Resistance to innovation :
Oreg, Shaul, 1970-
Resistance to innovation : its sources and manifestations/ Shaul Oreg & Jacob Goldenberg. - 205 pages : illustrations : 24 cm
Includes bibliographical references and index.
It's not the innovation, it's the adopter: why some people are more likely than others to resist -- What's in it for me, and what do i have to lose? : practical reasons for resisting innovation -- It's not what you introduce, it's how you do it: the process of innovation introduction -- Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance -- Lagging-innovation in disguise -- Resistance and the dangers of negative word of mouth -- The dual market affect.
9780226632605 (hardcover : alk. paper)
2014033480
Technological innovations--Psychological aspects.
Technological innovations--Social aspects.
Print books.
HD45 / .O7294 2015
658.5/75
Resistance to innovation : its sources and manifestations/ Shaul Oreg & Jacob Goldenberg. - 205 pages : illustrations : 24 cm
Includes bibliographical references and index.
It's not the innovation, it's the adopter: why some people are more likely than others to resist -- What's in it for me, and what do i have to lose? : practical reasons for resisting innovation -- It's not what you introduce, it's how you do it: the process of innovation introduction -- Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance -- Lagging-innovation in disguise -- Resistance and the dangers of negative word of mouth -- The dual market affect.
9780226632605 (hardcover : alk. paper)
2014033480
Technological innovations--Psychological aspects.
Technological innovations--Social aspects.
Print books.
HD45 / .O7294 2015
658.5/75