Marketing in Transition: Scarcity, Globalism, & Sustainability (Record no. 265201)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 06412nam a22005295i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-3-319-18687-0 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160615101734.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150603s2015 gw | s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319186870 |
| -- | 978-3-319-18687-0 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-3-319-18687-0 |
| Source of number or code | doi |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Alfaisal Main Library |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5410-5417.5 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJSM |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS043000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing in Transition: Scarcity, Globalism, & Sustainability |
| Medium | [electronic resource] : |
| Remainder of title | Proceedings of the 2009 World Marketing Congress / |
| Statement of responsibility, etc | edited by Colin L. Campbell. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | Cham : |
| Name of producer, publisher, distributor, manufacturer | Springer International Publishing : |
| -- | Imprint: Springer, |
| Date of production, publication, distribution, manufacture | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXXV, 470 p. |
| Other physical details | online resource. |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | computer |
| Media Type Code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | online resource |
| Carrier Type Code | cr |
| Source | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 490 1# - SERIES STATEMENT | |
| Series statement | Developments in Marketing Science: Proceedings of the Academy of Marketing Science, |
| International Standard Serial Number | 2363-6165 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Session 1.1: Consumers and Technology Interaction -- Session 1.2: Developing Issues in International Marketing -- Session 1.3: The Role of Corporate Responsibility in Retailing -- Session 1.4: Service Quality and the Service Encounter -- Session 1.5: Communicating Deals -- Session 2.2: Consumer Brand Issues -- Session 2.3: Managing Innovation and Creativity in the Course of New Product Development -- Session 2.4: International Marketing Channels and Services -- Session 2.5: New Approaches in Marketing Research -- Session 3.1: Relationships, Trust and Competitive Advantage -- Session 3.2: Health Care Attitudes and Relationships -- Session 3.3: Retailing Strategy -- Session 3.4: Behaviour within Cultural Subgroups -- Session 3.5: Effective Delivery Techniques in Marketing Education -- Session 3.6: International Consumer Development and Brand Management -- Session 4.1: E-Marketing Theory and Practice from Around the World -- Session 4.2: Emerging Issues in Global Marketing -- Session 4.3: New Approaches for Measuring Consumer Experiences and Purchase Behavior -- Session 4.4: Health Care Quality, Performance and Consumer Choice -- Session 4.5: Relationship Marketing -- Session 5.1: The Marketing Strategy and Performance Relationship -- Session 5.2: Green Marketing & Sustainable Practices -- Session 5.3: BtB Relationship and Management Issues -- Session 5.4: Consumer Behavior in Retailing -- Session 5.5: Topics in World Tourism -- Session 5.6: Research in Marketing Ethics: Developments and Trends -- Session 6.1: Methodological Issues Relating to Internet-Based Surveys -- Session 6.2: Capabilities-Based Internationalization and Ownership -- Session 6.3: Ethics and Ethical Consumption -- Session 6.4: New Product Development Strategy -- Session 6.5: Branding and its Effects -- Session 6.6: Evolution and Change in Wholesaling Systems -- Session 7.1: Age, Ageing, and Ages -- Session 7.3: Environmental & Social Issues in Marketing -- Session 7.4: International Culture and Individual Effects -- Session 7.5: Retailing and Loyalty -- Session 7.6: Nonprofit and Social Issues -- Session 8.1: International Entrepreneurship and Market Assessment -- Session 8.2: Studying Advertising Effects around the World -- Session 8.3: Measuring Consumer Perceptions of New Products, Concepts, Brand Value, and Brand Name Confusion -- Session 8.4: Retail Management -- Session 8.5: Services Marketing and Service Employees: Critical Links -- Session 8.6: Design and Choice in the Supply Chain -- Session 9.1: Inclusive Capitalism—Emerging Topics on the Base-of-the-Pyramid Model in Global Marketing -- Session 9.2: Sales Management Perspectives: Communications, Leadership, and Control Systems -- Session 9.3: Behavioral Aspects of Services Marketing.- Session 9.4: Emerging Issues in Entrepreneurship -- Session 9.5: International Retailing -- Session 10.1: Product and Pricing Strategies.- Session 10.2: Nonprofit Marketing -- Session 10.3: Brands as People?.- Session 10.4: Interactional Issues in BtB.- Session 10.5: Codes of Ethics and Values -- Session 11.1: Consumer Norms within Societies -- Session 11.2: New Developments in E-Marketing -- Session 11.4: Environmental Issues in Marketing -- Session 11.5: Entrepreneurship and Strategy. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Leadership. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales management. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business and Management. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Strategy/Leadership. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales/Distribution. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Campbell, Colin L. |
| Relator term | editor. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Printed edition: |
| International Standard Book Number | 9783319186863 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Developments in Marketing Science: Proceedings of the Academy of Marketing Science, |
| -- | 2363-6165 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://ezproxy.alfaisal.edu/login?url=http://dx.doi.org/10.1007/978-3-319-18687-0">http://ezproxy.alfaisal.edu/login?url=http://dx.doi.org/10.1007/978-3-319-18687-0</a> |
| 912 ## - | |
| -- | ZDB-2-SBE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | eBooks |
No items available.