Assessment of the content, design, and dissemination of the Real Warriors Campaign / (Record no. 299431)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03686cam a22005178i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17216265 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RAND |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160615135055.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120319s2012 caua b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012011679 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0833063103 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780833063106 (pbk. : alk. paper) |
| 027 ## - STANDARD TECHNICAL REPORT NUMBER | |
| Standard technical report number | RAND/TR-1176-OSD |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | $27.00 |
| Form of issue | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CstmoR |
| Transcribing agency | CstmoR |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Alfaisal Main Library |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | UH629.3 |
| Item number | .A77 2012 |
| 245 00 - TITLE STATEMENT | |
| Title | Assessment of the content, design, and dissemination of the Real Warriors Campaign / |
| Statement of responsibility, etc | Joie D. Acosta ... [et al.]. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | Santa Monica, CA : |
| Name of producer, publisher, distributor, manufacturer | RAND, |
| Date of production, publication, distribution, manufacture | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 92 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 89-92). |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Rationale, Content, Design, and Dissemination of the Real Warriors Campaign -- Results of RAND’s Assessment of the Real Warriors Campaign -- Recommendations to Improve Future Design and Dissemination of the Real Warriors Campaign – Appendix A: Summary Description of Appendixes B through F – Appendix B: Literature Review Methods and Findings – Appendix C: Expert Panel Methods and Findings – Appendix D: Expert Panel Methods and Findings – Appendix E: Content Analysis Methods and Findings – Appendix F: Methods and Findings from RAND Analysis of Real Warriors Campaign Communication Metrics. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The Real Warriors Campaign (RWC), launched in 2009, is a multimedia program designed to promote resilience, facilitate recovery, and support the reintegration of returning servicemembers, veterans, and their families. This report presents findings based upon an independent assessment of the campaign. It identifies which aspects of the campaign adhere to best practices for health communication campaigns and how the campaign could improve both its content and its dissemination activities. The assessment included an expert panel which identified best practices for health communication campaigns and rated the RWC according to those practices, telephone discussions with organizations that partnered with the campaign, a content analysis of the campaign’s website, an analysis of communication measures collected by the campaign, and a review of relevant documents describing campaign design and development. Findings suggested that the RWC shows promise in its ability to reach its intended target audiences and achieve its goals, but needs to invest in mechanisms that allow it to be nimble, monitoring the needs of the target populations and adjusting the campaign activities to meet those needs. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also available on the internet via WWW in PDF format. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media in health education |
| Geographic subdivision | United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Soldiers |
| General subdivision | Mental health services |
| Geographic subdivision | United States |
| General subdivision | Evaluation. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communications Media. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Health Promotion |
| General subdivision | methods. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mental Health Services. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Military Personnel. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social Marketing. |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | United States |
| General subdivision | Armed Forces |
| -- | Mental health services |
| -- | Evaluation. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Acosta, Joie D. |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Martin, Laurie T. |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fisher, Michael P. |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harris, Racine S. |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weinick, Robin M. |
| Relator term | author. |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Rand eBooks. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://ezproxy.alfaisal.edu/login?url=http://www.rand.org/pubs/technical_reports/TR1176.html">http://ezproxy.alfaisal.edu/login?url=http://www.rand.org/pubs/technical_reports/TR1176.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | eBooks |
No items available.