Designing health communication campaigns (Record no. 482589)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01562cam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | EDZ0000159350 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161031105238.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m||||||||d|||||||| |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130912s1992 cau fo| 000|0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781483325521 (ebook) : |
| Terms of availability | No price |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Description conventions | pn |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Alfaisal Main Library |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | RA440.55 |
| Item number | .B33 1992 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 362.1014 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Backer, Thomas E. |
| 245 10 - TITLE STATEMENT | |
| Title | Designing health communication campaigns |
| Medium | [electronic resource] : |
| Remainder of title | what works? / |
| Statement of responsibility, etc | Thomas E. Backer, Everett M. Rogers, Pradeep Sopory. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc | SAGE, |
| Date of publication, distribution, etc | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xv, 181 p.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc | This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Specialized. |
| 588 ## - | |
| -- | Description based on print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media in health education. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in medicine. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rogers, Everett M. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sopory, Pradeep. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Sage eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Print version : |
| International Standard Book Number | 9780803943315 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/designing-health-communication-campaigns">http://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/designing-health-communication-campaigns</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | eBooks |
No items available.