A new brand world : (Record no. 486168)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00860nam a2200265Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 51910694 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | US-DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170510100528.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030324r20032002nyu 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780142001905 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CPL |
| Transcribing agency | CPL |
| Modifying agency | BAKER |
| -- | UtOrBLW |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Alfaisal Main Library |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | B36 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bedbury, Scott |
| 245 12 - TITLE STATEMENT | |
| Title | A new brand world : |
| Remainder of title | 8 principles for achieving brand leadership in the 21st century / |
| Statement of responsibility, etc | Scott Bedbury with Stephen Fenichell |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2003. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Penguin, |
| Date of production, publication, distribution, manufacture | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 220 pages ; |
| Dimensions | 25 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Reprint. Originally published: New York : Viking, 2002 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | New products |
| General subdivision | Management |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Source of term | local |
| 9 (RLIN) | 4 |
| Genre/form data or focus term | Print books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fenichell, Stephen |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Alfaisal University | Alfaisal University | On Shelf | 2017-05-10 | HD69.B7 B36 2003 | AU0000000009757 | 2017-05-10 | 115.00 | 2017-05-10 | BOOKS |