Marketing fashion : (Record no. 487321)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02873cam a2200325Ii 4500 |
| 001 - CONTROL NUMBER | |
| control field | 918789074 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | US-DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180109104622.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150422s2015 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781780675664 |
| Qualifying information | (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 1780675666 |
| Qualifying information | (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CDX |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | CDX |
| Modifying agency | YDXCP |
| -- | BTCTA |
| -- | BDX |
| -- | OCLCO |
| -- | OCLCF |
| -- | SINLB |
| -- | LTSCA |
| -- | NGU |
| -- | OMB |
| -- | OCLCQ |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Alfaisal Main Library |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9940.A2 |
| Item number | P67 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Posner, Harriet, |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing fashion : |
| Remainder of title | strategy, branding and promotion / |
| Statement of responsibility, etc | Harriet Posner |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2015 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Laurence King Publishing, |
| Date of production, publication, distribution, manufacture | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction --The fashion market : Fashion market sectors ; Fashion market levels ; The global fashion market ; What is marketing? ; Marketing definitions ; Crowdfunding -- Marketing strategy : What is marketing strategy? The marketing mix ; Changing the Ps to Cs ; STP marketing strategy -- Research and planning : Marketing research ; Market research methods ; Market trends ; Planning and strategy -- Understanding the consumer : Defining the consumer ; Customer segmentation ; Creating a customer profile -- Introduction to branding : Defining a brand ; The purpose of branding ; Developing and managing brand identity ; Brand strategy and management -- Fashion promotion : The promotional mix ; Fashion advertising and digital campaigns ; Sales promotion ; Fashion PR and publicity ; Measuring campaign effectiveness ; Personal selling -- Careers in fashion marketing : Professional skills ; Career choices ; Work placements and internships |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry."--Publisher's website |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fashion merchandising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Clothing trade |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Fashion |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Source of term | local |
| 9 (RLIN) | 4 |
| Genre/form data or focus term | Print books. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Alfaisal University | Alfaisal University | On Shelf | 2018-01-09 | HD9940.A2 P67 2015 | AU00000000010877 | 2018-01-09 | 285.00 | 2018-01-09 | BOOKS |