Video game marketing : (Record no. 487884)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01743cam a22003618i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19093629 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | US-DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180306081249.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160513s2017 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016014153 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781138812260 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138812277 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781315748900 (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Alfaisal Main Library |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9993.E452 |
| Item number | Z33 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zackariasson, Peter, |
| Dates associated with a name | 1972- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Video game marketing : |
| Remainder of title | a student textbook / |
| Statement of responsibility, etc | Peter Zackariasson and Mikolaj Dymek. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1610 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | Abingdon, Oxon ; |
| -- | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 155 pages cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The market for video games -- Marketing strategy and the marketing mix -- Video game as products or services -- Brands and video games -- Marketing communication and video games -- Marketing research for game development -- Postmodern marketing -- Marketing as practice -- The future of game development -- Advergames and in-game advertising -- Gamification -- Alternate reality games. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Video games industry. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Video games |
| General subdivision | Marketing. |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Source of term | local |
| 9 (RLIN) | 4 |
| Genre/form data or focus term | Print books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dymek, Mikolaj, |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Alfaisal University | Alfaisal University | On Shelf | 2018-03-06 | HD9993.E452 Z33 2017 | AU00000000011494 | 2018-03-06 | 430.00 | 2018-03-06 | BOOKS |