Corporate communication (Record no. 579927)

MARC details
000 -LEADER
fixed length control field 02333nam a2200481Ia 4500
001 - CONTROL NUMBER
control field ocn837684718
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180530140806.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr unu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130410s2012 nyua sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781606493083
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 1606493086
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781606493090
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1606493094
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)837684718
037 ## - SOURCE OF ACQUISITION
Stock number CL0500000207
Source of stock number/acquisition Safari Books Online
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency Safari Books Online, LLC
-- AU
049 ## - LOCAL HOLDINGS (OCLC)
Holding library Alfaisal Main Library
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HD30.3
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .G658 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Goodman, Michael B.
245 10 - TITLE STATEMENT
Title Corporate communication
Medium [electronic resource] :
Remainder of title tactical guidelines for strategic practice /
Statement of responsibility, etc Michael B. Goodman and Peter B. Hirsch.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Business Expert Press,
Date of publication, distribution, etc 2012.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS
Date of production, publication, distribution, manufacture 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (1 v.) :
Other physical details ill.
490 1# - SERIES STATEMENT
Series statement Business Expert Press corporate communication collection
588 ## -
-- Description based on print version record.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Corporate communication : adapting to change -- Corporate communication and contemporary business challenges -- Understanding the business environment, linking with its history -- Strategic and tactical models for corporate communication practice : a workshop approach for strategic planning and tactical performance -- Tools and techniques for internal corporate communication -- Tools and techniques for external corporate communication -- Metrics : measures that determine the success of communication -- Research and resources.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business communication.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in organizations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporations
General subdivision Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International cooperation.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hirsch, Peter B.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Safari eBooks.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Goodman, Michael B.
Title Corporate communication.
Edition 1st ed.
Place, publisher, and date of publication New York : Business Expert Press, 2012
International Standard Book Number 9781606493083
Record control number (OCoLC)757491375
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Corporate communication collection.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=9781606493083">http://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=9781606493083</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type eBooks
994 ## -
-- 02
-- UMI

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